Aug 16, 2022
There are a number of businesses where having a drive-thru window is a no-brainer. Quick-service restaurants, coffee shops, pharmacies and banks all feature drive-thru lanes more often than not. But would a transaction window make sense for your gas station? Take into consideration that many quick-serve restaurants account for over 70% of their revenue through the drive-thru and the message is clear that customers love the convenience of staying in their car when they are picking up their food.
It might sound like a strange idea at first, given that most people have to stop their cars to fuel up before stopping into your convenience store. But from another perspective, having a drive-thru window for a gas station could be the differentiator you’ve been looking for in a crowded marketplace. Read on to learn more about what makes this a potentially game-changing idea for your location.
The traditional gas station/convenience store model has remained relatively unchanged for years. Even the addition of amenities such as self-service soda fountains and fresh deli sandwiches have become commonplace. No matter what the product mix, however, the experience continues to be the same — customers pull up, get out of their cars, grab their items and get back on their way. Your competitors also offer the same process, so anything unique might draw more business your way. It’s also a way to attract new customers to conveniently purchase items from you aside from when they need to fill up on gas!
For anyone looking to grab a snack, bottled water or other convenience items, a drive-thru lane might be just what they need. You could offer mobile ordering through an app or your website, then meet your customers with their coffee, soda, sandwich or whatever else at the window.
They won’t need to get out of their cars, making your store a viable alternative to fast-food restaurants and crowded coffee shops on the way to work or school. Shoppers could place their orders while filling up, meaning they wouldn’t have to make a separate stop inside your store before they get back on the road.
Further, it’s a great option for seniors or those with disabilities or limited mobility who may find it difficult to get out of their car to obtain the items they require inside the store. Parents with children in the back seat would also love the convenience of a drive-thru window to alleviate the hassle of bringing the children into the store or leaving children unattended.
It’s no secret that gas stations are frequent targets for thieves, especially after traditional business hours. Installing a drive-thru window gives you the opportunity to keep your employees and customers safe. You can close the main portion of your store building at night and shift all transactions to the drive-thru lane. This way, you’ll still be able to make sales throughout the small hours of the night without exposing your staff and inventory to the risk of theft. These windows can feature high-security, bullet-resistant glass as well as intercom systems that reduce the need for face-to-face interactions.
A drive-thru window in a gas station may not be common practice, but that shouldn’t stop you from thinking about it for your business. Quikserv has a wide range of transaction windows with all the features you need to offer convenience and security for your property. To learn more about what we have to offer, get in touch with us today.